Marketing For Paint Contractors: Vancouver’s Best Painters

The best kind of marketing that goes beyond referrals (word-of-mouth) is public relations.  Public relations is essenttialy the work of getting exposure for yo9ur company…whether thats Vancouver’s Best Painters, 604-PAINTER or Vancouver Industrial Painting…by means other than paid advertising.  For instance, if you became the painting expert giving seminars to homeowners at the local paint supply store, that’s PR.  If you sent a press release to your local newspaper to announce that your company was going to partner with the city to fix up a run down play playground, that’s PR

Have A Budget

Companies new to PR, like Vancouver’s Best Painters make the mistake of thinking it won’t cost them anything.  Though it should cost you less than paid advertising, there will still be some cost involved, either in hiring a public relations firm or in the time and money it will take for you or one of your employess to conceive, produce and send out your PR material and conduct your PR events.

So, whilt it is true you have to have a budget for PR, don’t be discouraged.  The budget doesnt have to be big, and the return is usually much greater than the cost.  The important thing is to recognize that PR needs its own budget.

Rick Anderson

www.vancouversbestpainters.com

www.604painters.com

www.vancouverindustrialpainting.com

cell: 604-PAINTER